Dear K. Stephen,
Not sure how you got 16,000 call volume fell. Let me share this way.
· Oct call volume is normally less than Sep. Oct14 volume fell 5% from Sep14. Oct15 volume fell from Sep15 by 29%. This is interesting.
· When looking at call type proportion within the month , no significant change. In fact, volume of some call types even increase. This makes us believe that more likely the cause of volume fell comes from reduction of repeated call from productivity and abandon call improvement.
· However, we used to track sub type of premium related enquiries in Sep, the volume of enquiries for when and how much money will be deducted from their bank accounts were reduced after sending SMS 2 days before deduction date. No tracking in Oct though, but we’ll resume tracking from Nov onward.
I’ll liaise with K. Pisun in tracking the impact from back office process transformation. For example, we expect the reduction in call volume in regard to tax/premium certificate from Dec-Mar.
Best Regards