When it comes to doing global digital business, RocketTheme is a prime example. RocketTheme sells digital products in the form of templates, and extensions that are used with the open source content management system (CMS) Joomla. The Joomla CMS allows anyone with at least a limited knowledge of Web site construction or internet technologies to start a Web site. Joomla essentially puts advanced web technology at the fingertips of "newbies." Current estimates suggest that Joomla is being used on 1.5 to 2 million Web sites globally.
2. How can these systems improve RocketTheme's business performance?
The Content Management System (CMS) improve RocketTheme's business performance by differentiating the company from other template clubs through the originality, a user-oriented focus, and flexibility of design. the membership system improves RocketTheme's business performance by using an affiliate system and makes use of Google Ads, it can help the firm more easy to a build a better relationship with the online consumer.
3. What is RocketTheme's business-critical information system?
The RocketTheme's business-critical information system is the customer support that provided through an online forum. RocketTheme club members can post their template and extension related questions and general problems with Joomla. Members also differentiated by whether they are light or heavy users.
4. What information system could possibly improve RocketTheme's business performance?
Information system could possibly improve RocketTheme’s business performance is the supply chain management (SCM) system. Supply chain management (SCM) system enables to keep their inventories stocked with the raw materials needed to keep production flowing smoothly. However, implementation of the system and software has helped most of those managers to realize how unrealistic their initial expectations were. The system itself can easily become overwhelmed by all of the variables involved in supplier-buyer relationships, which is why managers need to take additional steps to ensure that their SCM system stays on top of the situations. The second one is the Retail-H-Model, a framework for retail information systems originally developed for traditional retailing, is used introduced as a structural framework for dealing with product trading issues. Some of the underlying functional models are examined and adapted in order to fulfill the requirements of trading digital product like RocketTheme. The paper concludes with an outlook on future research activities.