Hotel services organizations aware of creating customer loyalty importance and dealing with him as
continuous and permanent profit source, and their success depends on their capacities and capabilities to ensure
sound base of loyal customers, taking in consideration that many loyal customers often act as a source of
attracting new customers through their positive recommendations ,suggestions and opinions that affect new or
potential customers (Thorsten, et.al, 2002). Modern organizations have realized the customer loyalty economic
consequences importance. Since organizations who are enjoying a greater share of loyal customers achieve
greater profits as a result of increasing repurchase rates and willingness to pay higher prices and positive
nomination behavior (AL-Aali, 2011)
Hotel services organizations aware of creating customer loyalty importance and dealing with him ascontinuous and permanent profit source, and their success depends on their capacities and capabilities to ensuresound base of loyal customers, taking in consideration that many loyal customers often act as a source ofattracting new customers through their positive recommendations ,suggestions and opinions that affect new orpotential customers (Thorsten, et.al, 2002). Modern organizations have realized the customer loyalty economicconsequences importance. Since organizations who are enjoying a greater share of loyal customers achievegreater profits as a result of increasing repurchase rates and willingness to pay higher prices and positivenomination behavior (AL-Aali, 2011)
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