Increase sales
One of the most important goals of marketing for-profit entities is driving business and increasing sales. Marketing needs a good return on investment -- meaning the increase in sales should significantly exceed the cost of the marketing -- and should therefore be specific. It is often insufficient to simply state an objective of increasing sales by a certain percentage. The more specific, the better -- "increase sales among women over 40," or "increase the number of people who make a purchase while browsing our online store by 20 percent.