The modality effect
The modality effect is a term used in experimental psychology to explain the effect of how information is presented has on memory and learning. Research carried out by Sweller et al in 1988 and Moreno and Mayer in 1999 has shown that memory load is reduced when information is presented in an auditory manner rather than a visual one. Specifically, it has been found that there is an improvement in the recall of the final items in a list when the list was spoken rather than read.
An interesting presentation affects reaction to learnt, such as opening a video illustration and hypothetical role.