The satisfaction of customers is the fundamental strategy of maintaining old customers to stay with the organization for long. And a charm in attracting new customers to the organization. From Hainbuch (Thailand) Co., Ltd., This company is “Customer satification” because the company has produced a make to order and if the customer is not satisfied with the product that we produce it can be sent back by the company, the company will have the conditions for the return of the product.
Factor that makes company's success
Monitoring and evaluation to measure customer satisfaction :
Check for complaints and suggestions from customers: companies are trying to allow customers to offer or appeal to the various issues such as form has been a suggestion box. Provide telephone hotline Or telephone free for customers as well.
Customer Satisfaction Survey: the organization should have the satisfaction survey may periodically by sending questionnaires or telephone surveys with sampling to ask now. The same could compare customer satisfaction to competitors with superior customer satisfaction surveys can ask Iinformation about the intention to repeat purchase, too.
Analysis of customer loss: organizations should determine the rate of customers who lost cause analysis and find the ways to resolve the situation and prevent recurrence.
These are all technical things that create satisfied customers. That every man must create strategies that meet consumers.
The total quality management TQM to customer satisfaction