is the growth strategy which enables the business to focus on the process of selling existing products into the existing market. It focuses on the objective to maintain and even increase the market share of the company (Tutor2u 2009). This can be seen on the effort of the company on its pricing strategies, advertising and sales promotion. This can be seen on the effort of the company in applying technologies or Information Systems in their entire process, in order to ensure that they are giving fast and efficient services towards the customers.