Define the issue/problem – what is the cost/access/quality problem? (see framing the issue)
Why should we care about this issue? What impact is the issue having on access to affordable quality care?
What has brought the issue into the public eye? - Current legislation, court decision, litigation, or other causes?
What makes the issue controversial? Who are the main stakeholder groups impacted by this issue?
What will the bill due to address the issue (if applicable)?