As you known, the best price point for Tesco customers is running between 1000- 5000 THB so to make this deal big bang.
Beside of new price point, do need to put some more promotion on top. Ex. bundle Air time package (high value), Free Premium PowerBank
My opinion, price point at 5900 still not the right price point for i-mobile and Tesco. However we can try (some volume 1500 – 2000 units) at that price point.
If it’s run we keep continue and push. If not we’ve to consider to make the right price point.
Let’s work out for sales out plan next week.