understanding and technologies to offer a more sustainable food production (Institute of Food Science
and Technology, 2005). Genetically-modified organisms and antibiotics are prohibited in organic
standards for animal husbandry while only 30 additives are permitted in certain conditions (Soil
Association, 2000). Therefore, purchase of organic foods can be seen as an action motivated by beliefs
about healthiness and possibly good taste of these products as well as by beliefs about the positive impact
on the environment and welfare of production animals.