Setting up Internet sales of Sunbeam products and selling Sunbeam products on cable-TV-based QVC.
Starting a mail-order catalog operation for Sunbeam products.
Putting a program in place to participate in major bridal shows and make Sunbeam and Oster products the first choices of newlyweds in the $35 billion bridal registry market segment.
Hiring a new vice president of operations to institute benchmarks for quality and production in Sunbeam's plants, shorten the time needed to get new products into the marketplace, and improve purchasing and warehousing.
Launching an internal initiative to dramatically improve customer service levels and become the housewares industry leader in customer service.