What To Say When You Talk To Your Self" is pretty thorough. It gives you information on self talk, what it can do for you, where it comes from, and how it affects you (consciously or otherwise). Furthermore, Shad Helmstetter is generous enough to sprinkle pertinent examples of self talk statements throughout the book. (I have already shared quite a few of these self talk examples on this blog.) I genuinely dislike products which merely tease you with minimal substance and really force you into buying additional products. Shad's book certainly passed that test.
The best thing about Helmstetter's book is that he informs you about self talk and what it can do for you, and then he gives you actual nuts-and-bolts techniques. He doesn't leave you hanging -- guessing, hoping, and wondering if you're doing it right. He outlines the how, when, where and what type of positive self talk to use in any situation.