Representation of violent images (such as shooting, killing, fighting etc) is highly
popular on cinema and is increasingly gory nowadays with the support of
sophisticated technology and special effects. If we consider for example the
Cinematic box- office successes one could easily ascertain that images of violence,
mayhem and horror are a large attraction. Zillmann (1998) contented that this
“phenomenal appeal is not limited to audiences in the Western world, but universal.
The attraction of superviolent entertainment is evident cross culturally” (180). It is
puzzling, then, why we, or some of us, are interested in going to the movies to watch
portrayals of barbarous violence, why we want to share this consumption experience
with our friends and why we bombard our children with brutal fairy tales. The appeal
of violence seems counterintuitive at first because when choosing violence, horror or
mayhem images we intentionally place ourselves in peril of great emotional anguish
Some scholars, on the other hand, believe that violence is not as popular as other
forms of entertainment and that it has a very limited appeal. According to Goldstein,
(1998) violence is attracting to some boys or men. “ But for many, it may not be the
violence per se but other satisfactions that are its main attractants. For the majority of
consumers of violent imagery, the violence is a means to ends, an acceptable device
valued more for what it does than for what it is” (213)