Deterioration in a competitor’s performance,
or the insolvency of a competitor.
• Improved access to potential new
customers and markets (eg overseas).
• Increased sales to existing customers, or
new leads gained through them.
• The development of new distribution
channels (eg the internet).
• Improved supply arrangements, such as
just-in-time supply or outsourcing non-core
activities.
• The opportunity to take on a key employee
from a competitor.
• The introduction of financial backers who
are keen to fund expansion.