Practices represent the general activities in place marketing, in which the success
factors can be made clearly visible or invisible in the analysis.
In the framework, the
perspectives of the practices and the success factors are linked together. The practices are
divided into three sub-groups of events, namely the events in place marketing practices, the
events in the network and the events in the macro environment. The assessment of the success
factors is executed from the perspectives of goal, process and outcome