The integration of IT, and particularly the Internet, into the consumption of cultural products has been identified as one of the most important trends in the cultural sector (Pulh, Marteaux, &Mencarelli, 2008). In the case of museums, as information resources become more technically complex and the users of those resources become more information-literate, the needs and expectations of museum visitors become increasingly sophisticated (Marty, 2008)and the use of the Internet plays a crucial role in meeting these expectations.