David James, 28, a teacher fromfromSanta Santa Monica, thinks personal among his male friends. He says, "Men are finally taking care of themselves. The days of beauty products just for women are over." He also thinks that men now feel more pressure to look good in society: "Once it was OK just to have a neat hairstyle and use some aftershave. Now that's changed in man ways-good-looking skin, hair and nails are essential, both for business and for attracting the opposite sex.