Above all else, the efficient and effective transference of a product’s intended nutrient content is critical to product success. Ensuring that an ingredient can do its job of supporting health is where the issue of bioavailability comes into play. - See more at: http://www.nutraceuticalsworld.com/issues/2014-11/view_features/form-function-focusing-on-delivery-bioavailability#sthash.iwFGgl7w.dpuf