V. CONTRIBUTIONS, LIMITATIONS AND FUTURE
RESEARCH
This research contributes to academics as it develops a
theoretical success model based on real-life successes of the
iPhone. Academics can use the theoretical model generated
through this research with the knowledge that they have
been proven via the actual successes of the iPhone. Often,
theoretical models are developed and then applied to (or
authors report that they can and should be applied to) reallife business situations. We have taken the opposite
approach in this paper and developed a theoretical success
model based on actual business successes. This paper
provides academics with a framework that can be used to
examine the successes of other mobile data and mobile
commerce products and services. We would welcome other
researchers to do this and expand on and improve the
theoretical success model we have developed here.