The Extra Care Airline (1963-1964)
"The Great White Way to New York" (1971–1972)
"The Friendly Skies of your land" (also known as "Mother Country", 1972–1976)
"You're the boss" (1976–1977), "United we fly" (1977–1978)
"United all the way" (1979-1980)
"That's what friendly skies are all about" (1980)
"You're not just flying, you're flying the Friendly Skies" (mid 1980s)
"Official Airline of the 1984 Olympic Games" (1984 Olympic Games)[69]