What’s the BIG Idea?
Eventually, 15 years from now, we'd like to be the worldwide inventors' brand. So when two guys in a pub in Dublin come up with something, they'll know where to take it. Think about it — if you come up with an idea, what are you going to do with it? Ninety-nine percent of the world doesn't have any of the experience, access, or resources that you need to take the thing on the back of the envelope and turn it into a product. How many great ideas are never realized because of that?