This feature is the purpose
of Big Data technology. This view is well expressed by
the International Data Corporation4 when saying that Big
Data architectures are: “designed to economically extract value
from very large volumes of a wide variety of data, by enabling
high-velocity capture, discovery, and/or analysis”. This value
falls into two categories: analytical use (replacing/supporting
human decision, discovering needs, segmenting populations
to customize actions) and enabling new business models,
products and services