A series of T-tests and one-way analysis of variance were conducted to find out if there were any statistically significant differences between or among subgroups of respondents with regard to the importance they attached to the convention center’s facility services and features.
The findings revealed that no statistically significant differences were found between the perceptions of males and females with regard to the importance of the convention center services and facility features. Similar findings were found with regard to age groups and education level of the respondents. A Pearson Correlation analysis also yielded no statistically significant correlations between the level of importance attached to the convention center’s services and features and the attendees’ tradeshow experience (measured by the number of shows they attended in the past three years). Since there were no statistically significant findings, the data was not put into tables.
We may conclude that the importance attached by attendees to services and facility features in a large convention center was not dependent on demographic characteristics or respondents’ experience with tradeshows. It is possible that other variables could predict the level of importance attached to a convention center’s services and facility features.