the marketing mix for red bull energy drink is based around
a distinctive product-the taste of the product is unlike any other , it also has a functional effect in comparison to other soft drinks
it is easy to obtain as it is sold in a variety of places-including retail outlets and food and drink establishments
red full uses a premium pricing strategy the product is priced above that of competitors'products consumers will pay a premium for red bull due to the quality of the product and the product's benefits this is reflected in the fact that it is world's best-selling energy drink