In 1966, Southwest Airlines was founded by Rollin King and Herbert Kelleher. In 1967, the company was incorporated as Air Southwest Company. It was not until 1971 that the airline began its first commercial flights; from Dallas Love Field. The same year the organization adopted the name Southwest Airlines. The expansion of flights for the enterprise started in 1975, to cities throughout the state of Texas. In 1978, Southwest began operating to neighboring southwestern states. Services to the Midwest, California, the East and the Southeast started in the 1990s