It is acknowledged that the understanding of labels is affected by a number of different
elements including the content, terminology used, format and the knowledge/capacity of
the consumer. Due to the broad scope of these elements it was agreed that this review
would focus on the format and presentation of mandatory information, not content,
because these elements are pertinent to responding to the Blewett et al. (2011)
recommendations. The review was not looking at the content of front of packaging and
other non-mandated label aspects, including models such as traffic lights. The research
question was framed as:
"How to maximise the food labelling format and presentation for mandated
information (such as the ingredient list, allergen information, date marking,
directions for use and storage and nutrition information panel) in terms of
communication effectiveness – based on consumer attention, accessibility,
credibility, legibility, comprehension, understanding and use.