Especially the front line staff who comes in direct contact with the customers (Langford, 2009). Rotfeld (2001) discuss about the service employees who says “customer service is not my job!”. He provides an example about software firm where he wanted to get information about new software and an employee says “Oh, you want customer service. That’s not my job.” Also in a restaurant while customers wait for a waiter to come by and take order and a waiter comes by and says that it’s not his table or not his responsibility, how will the customer fell about the service? So it’s very important to hire right staff for the right job and train them.