Implementing the Strategy
Aims:
•Describethe steps involved in implementing a logistics strategy
•Appreciatethe problems of implementation
•Considerthe decisions needed for implementing the logistics strategy
•Recognisethe importance of continual change in the supply chain
•Discussthe management of change, particularly the rate of change
Some common problems with implementing
•people who design the strategies are not responsible for their implementation
•strategies are badly designed, perhaps with the wrong aims or focus
•it is impossible, or difficult, to implement them properly
•they do not take enough account of actual operations, perhaps because there were not broad enough discussions
•they are over-ambitious, or somehow not realistic
•they ignore key factors, or emphasise the wrong features
•people only pay lip-service to supporting the strategies
•enthusiasm for the strategies declines over time.
Some factors that help devise a strategy
•an organisational structure that is flexible and allows innovation
•formal procedures for translating the strategy into reasonable decisions at lower levels
•effective systems to distribute information and support management decisions
•open communications which encourage the free exchange of ideas
Some factors that help devise a strategy (cont.)
•acceptance that strategies are not fixed, but continue to evolve over time
•control systems to monitor progress
•convincing everyone that the strategy is beneficial, so they conscientiously play their part in implementation
•developing an organisational culture that supports the strategy.
Implementing the StrategyAims:•Describethe steps involved in implementing a logistics strategy•Appreciatethe problems of implementation•Considerthe decisions needed for implementing the logistics strategy•Recognisethe importance of continual change in the supply chain•Discussthe management of change, particularly the rate of changeSome common problems with implementing•people who design the strategies are not responsible for their implementation•strategies are badly designed, perhaps with the wrong aims or focus•it is impossible, or difficult, to implement them properly•they do not take enough account of actual operations, perhaps because there were not broad enough discussions•they are over-ambitious, or somehow not realistic•they ignore key factors, or emphasise the wrong features•people only pay lip-service to supporting the strategies•enthusiasm for the strategies declines over time.Some factors that help devise a strategy•an organisational structure that is flexible and allows innovation•formal procedures for translating the strategy into reasonable decisions at lower levels•effective systems to distribute information and support management decisions•open communications which encourage the free exchange of ideasSome factors that help devise a strategy (cont.)•acceptance that strategies are not fixed, but continue to evolve over time•control systems to monitor progress•convincing ทุกคนว่า กลยุทธ์ที่เป็นประโยชน์ เพื่อให้พวกเขาพักเล่นของพวกเขาในการดำเนิน•developing วัฒนธรรมการ organisational ที่สนับสนุนกลยุทธ์
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