Table 4 showed the square roots of AVE and correlations between constructs. We could see that the square
roots of each self construct’s AVE were more than 0.727 in previous, and then were changed to 0.757 after
modified. All values were increased in varying degrees after modified, and the square roots of each construct’s
AVE still larger than its correlations with other constructs, suggesting sufficient discriminant validity.
In sum, AVE, cronbach’s alpha, CR and square roots of AVE demonstrated a satisfactory reliability and validity.
According to the analyses above, the internal consistency and validity results enabled us to proceed to an estimation
of the structural model.