There are other factors that make it difficult to take advantage of the insights provided by the study. Take government sales, for example. We learned from the analysis that government business was attractive, and wee started to promote it a couple of years back , But, if you look at the resulfs. you would never guess we have changed our approach. First, in 1984 , the business began to disappera. Then in 1985 the government substantially decreased the number of bids it requested. This caused a lot of low-hall pricing, and we were not aggressive enough . Consequently, we only gained a small sales increase from the prior year. However , this year we are going to be really aggressive and expect to gain a major share of the market.