So-called fluency signals, which are hedonically marked signals of processing ease (Winkielman et al., 2003), have been shown to influence later judgments in which they are nonintegral.
For example, a difficult-to-pronounce amusement ride name (e.g., Vaiveahtoishi) increases the perception the ride will make you sick (Song and Schwarz, 2009 – Study 3).