(e.g., L’Oreal’s The Color Genius app in Figure 3 and Heinz’s Food In A Minute app) and on game-centric apps as an object for players to play around (e.g., Domino’s Pizza Hero app). Also, product brand mascots are often used in game-centric apps as avatars for players (e.g., Kellogg’s Apple JacksTM Race To The Bowl Rally). Moreover, some branded apps use the same
color scheme as the brand logo, which is regarded as providing added value in brand communication.
(e.g., L’Oreal’s The Color Genius app in Figure 3 and Heinz’s Food In A Minute app) and on game-centric apps as an object for players to play around (e.g., Domino’s Pizza Hero app). Also, product brand mascots are often used in game-centric apps as avatars for players (e.g., Kellogg’s Apple JacksTM Race To The Bowl Rally). Moreover, some branded apps use the samecolor scheme as the brand logo, which is regarded as providing added value in brand communication.
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