Also, most people don't know it, but milk is actually a local food for many people. Even in New York City, we're within an hour and a half's drive of dairy farms. And milk is cheap. Even at $4 a gallon, that's 25 cents a cup, and at that rate it's still cheaper than a can of soda. Milk has nine essential nutrients, and kids like it. This one isn't broken, we don't need to fix it.