The implication of the in-group versus out-group distinction is that collectivists are more likely to share what they know with their in-group members, thus attempting to serve the interest of the group instead of pursuing mere self-interest. Individualists, who do not have such strong affiliations with in-groups, may not be willing to share even within their immediate work collectives. At the same time, since strong in-group orientation is often accompanied by negative feelings towards out-groups