aims to show rather than tell the reader what something/someone is like
relies on precisely chosen vocabulary with carefully chosen adjectives and adverbs.
is focused and concentrates only on the aspects that add something to the main purpose of the description.
sensory description - what is heard, seen, smell, felt, tasted. Precise use of adjectives, similes, metaphors to create images/pictures in the mind e.g. their noses were met with the acrid smell of rotting flesh.
strong development of the experience that "puts the reader there" focuses on key details, powerful verbs and precise nouns.