This study focuses on consumer pleasure evoke through
the visual appearance of household products. The stimuli
selected in this research showed a good balance among the
three categories, as mentioned earlier. However, they did not
ensure a good balance in all spectrums of product attributes. To
more fully balance product attributes, alternative methods for
selecting stimuli (e.g., the orthogonal array method or conjoint
analysis) are suggested for future studies. Furthermore, the
participants in this research were college students only, a group
that may not represent the broader consumer population. Hence,
to further understand the broader market, it would be valuable
to study participants drawn from a variety of age groups (e.g.,
housewives) to confirm the findings regarding pleasurable
responses. In addition, the pleasure elicited through actual
physical operation of a product and actual experience of its
performance would also be valuable for understanding pleasure
responses, and such an approach is suggested as a direction for
future studies of product pleasure.