Successful strategy
execution relies upon undertaking
activities that will plausibly cause
organisations’ strategic objectives
to be achieved. However, in many
organisations an enormous cognitive gap exists between ideas and
actions. Explicit cause and effect
reasoning can bridge this gap, by
translating conceptual objectives
into concrete activities. Equally,
causal logic can be used to align
projects and initiatives with strategicobjectives ‘bottom-up’ – not every
legitimate activity emerges from
‘top-down’ planning. Managing
this alignment process effectively
is perhaps the greatest strategy
execution challenge.