Nowadays, an increasing number of firms recognize their supply chain partners as co-responsible in sustainable management (Fadeeva 2005; Henriques and Sadorsky 1999). The need to take a broader view of sustainable management from a wider social system and value chain perspective is highlighted in the business literature as sustainable supply chain management, and in the field of environmental sciences as a whole life cycle management of products (Ricaurte, Verma, and Withiam 2012). This move toward sustainable supply chain management refers to the recognition of the joint environmental and socioethical impacts of supply chain partners throughout all the supply chain processes and the development of strategies to improve those processes (Seuring and Muller 2008; Vermeulen and Seuring 2009). Such strategies can work in both directions. Firms can adopt sustainability-related rules and criteria in selecting and evaluating the performance of their suppliers, while would-be customers apply their own criteria in determining whether to purchase the hotel or tourism business’s services (e.g., see Ricaurte, Verma, and Withiam 2012).