The final phase the one which we're still working in is what hap- pens after the initiative phase is over, when the message has been heard by most, understood by many and applied by some. Shortly after the BP-Amoco merger, the central knowledge-man- agement function was disbanded, and the emphasis placed on all-important KM principles into the embedding the company's core processes. Growing closer to unconscious competence, the organisation is putting knowledge management practices into its everyday business activity, and embedding the lessons