The results of the preference test obtained through the ANOVA do not
provide individuals' perceptions of consumers because the results are
presented as means. This univariate way of analysing data is considered
limited since it does not reflect the actual performance of each accession
in terms of preference (MacFie, 2007). Consumer's segmentation may be
an appropriate alternative to better interpret the results, and to investigate
whether distinct segments of tomato consumers could be detected
in the population. In order to identify and evaluate the different segments
of consumers of fresh cherry tomatoes, the Internal Preference
Mapping (IPM) and Cluster Analysis were used.