It also helps to identify peer leaders. We know students are likely to pay more attention to their peers than to adults. Schools can organize and support a leadership group focused on digital citizenship. Have the group members create videos about good practices, and about what to be wary of in the digital world. Ask them to lead conversations about incidents in your school or in the media around these topics. Of course, a good curriculum and follow up on these topics will make the digital citizenship conversations relevant, but empowering student leaders to model and discuss good behavior with their peers is always a win-win.