In an increasingly tech-driven era, people will simultaneously embrace the digital wave while developing a nostalgia for analogue technology and 1980s sport design. This direction combines elements of Post-Internet art with powerful graphics, high-octane colour and creative customisation. The anarchic spirit of 1980s New Wave turns into Digital Wave design, and the 2D realm of the digital universe takes on a tangible form in the physical world of active, with new sensory and immersive experiences in performance and technology.