● Ubiquity
● Anywhere, anytime
● Marketspace: a marketplace extended beyond traditional
boundaries and removed from a temporal and geographic
location.
● Global Reach: Customers are all over the world
● Universal Standards: Internet standards
● Market entry costs: the cost merchants must pay simply to bring
their goods to market.
● Search costs: the customer effort required to find suitable products.
● Richness: VDO, audio, texts
● Interactivity: Interaction with customers