Cultural itineraries indeed, can act as a container for those patrimonial and structural attributes of a region that can contribute to the tourist-cultural offer. They can enhance cultural heritage, establish relationships between communities, regions and external actors, communicate and diffuse values and common inspirations, and export competences and knowledge, or savoir faire. The combination of cultural itineraries and tourist creativity could strengthen the local brand (Gallucci, 2007), encouraging the improvement of territorial space and the creation new networks.