Bridgestone Group's business model innovation, one of the pillars of our growth strategies, we are providing new tire products, retread tires, and maintenance in packages.(without compromising on performance or durability) while, at the same time, responding to the needs of society, such as saving resources and reducing CO2 emissions.
Against a background of rising prices for fuel, including gasoline, the Bridgestone Group is advancing initiatives to bring about improvements in customer fuel efficiency and in transportation efficiency. These initiatives include the adding of services and maintenance to products.
Example of what the Group terms “business model innovation”, and the rolling out of solutions packages for a variety of management issues for customers, such as reducing their costs.