Live eSports events are a huge driver for participants to both play and purchase more. Forty-seven percent say that after attending an eSports event live, they are more likely to purchase new content related to the game played, and 78% of all event participants indicate that they’re likely to spend money on in-game content within a week of attending an event. One reason for the uptick in in-game purchases? Seventy-four percent of gamers who attend an eSports event play more frequently online after watching in person.