As mentioned above, when the hacking took place, customers were not entirely pleased with the way that Zappos handled the situation. It was not necessarily the fact that Zappos did not address the situation by telling customers of the breach, it was the fact that the company discontinued its call center in fear that the volume of calls would overload it. THAT is NOT the method of handling a crisis. A good CEO would do the exact opposite. For example, Anthem Blue Cross was recently breached and one of the many methods that Anthem immediately took, as a course of action, was to call company-wide meetings with the call center employees to tell us of the impending rise in call volume that they expected because of customer questions (Anthem.com, 2015). This helped us prepare for the greater call volume while having the answers necessary to defuse the situation and put the customers and employees at ease. There will always be risks while this world has the internet – it is how a company handles those risks.