The 21st Century City is poised for a total transformation of the "shopping mall", and consequently of the entire idea of public interaction, desire and commerce.
Such a radical transformation requires correlatively the transformation of physical space, represented by the so called "shopping mall". I have put the words "shopping mall" in quotes because we have already seen the blurring and erasure of old categories which separated shopping from leisure, entertainment, and public festivities. This separation is a consequence, not only of technology, but of human perception which is opening up new frontiers. New forms of anticipation and fulfillment arrive at the fore.
The aim of this competition is to produce a holistic, physical space that contains all of the possibilities for shopping, entertainment, leisure and being-- in any form that can communicate practical, pragmatic and economically achievable solutions. These solutions must be implemented and built in a sustainable, innovative spirit