The phrase “People, Planet, Profit” – coined by author John Elkington – promotes the idea that businesses must consider their environmental and social impact in addition to the traditional ‘bottom line.’ Elkington’s Triple Bottom Line brought on a reluctant swell of Corporate Social Responsibility – the idea that corporations should embrace the TBL to benefit themselves, as well as the greater planet. However, as all swells do, CSR and the TBL is sure to dissipate.