The capability of media is wildly growing as a new generation are born and grown up in globalization. Interaction on the Cloud is going to be as important as face to face communication even though. Media’s sources are increasing swiftly and with only little effort to interact with the Cloud the boundary between freedom of speech and speech violation are getting thinner. On the other hand, controversy of public is also one kind of an opportunity for entertainment business. It could be use to build awareness if business plans it wisely. However, people attention is not going to last long as present because of an infinite information on the cloud. Business might need to communicate to its market more frequently and with more trustworthy information. Meanwhile internet is also causing various kind of issue that hard to manage like cyber threat from the mischievous. There might be world restriction to control actions on the Cloud because public disgrace tends to happen easily these day from the impact of global criticism.